C4 Perfect Water

Brand & Packaging

C4 Perfect Water had such an amazing story that is was simply unbelievable, so it was time to consolidate their brand strategy, identity, packaging, signage, brochure, advertising, video and web design.


As a supplier of what could only be described as 'Hi-tech Water', C4 needed an experienced brand master to re-align their company’s image to one more suited to their current value propositions by revised story, graphics and logo design - this is how we worked through those concepts.

First we focused on clarifying their brand strategy and structure through a series of stringent workshops designed to coax out their true brand values.

Having gained consensus from management, we the set about evolving the stories, images, diagrams and design system that could easily convey the extreme qualities of the C4 product.

Using IQON’s specialised and concise design system ensured that all of C4’s brand, logo, packaging, signage, brochure, advertising, video and web design requrements were met and managed with results that have driven the company several notches up to the stated objective.

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