Maketu Pies

A successful brand identity and packaging design for the Maketu Pies reaps great rewards

Maketu Pies had a very big problem, it was crucial to revise and re-think their brand strategy, packaging, signage, exhibition, brochure, advertising, video and web design.


As a company that produced some of the finest pies in New Zealand, Maketu Pies needed a brand agency to re-align their company image to one more suited to their current value proposition by revised story, graphics and logo design - this is how we achieved that success.

First we focused on clarifying their brand strategy and structure through a series of stringent workshops.

Having gained consensus from management, we the set about evolving the stories, images, diagrams and design system that could demonstrate the key benefits of working with Maketu Pies.

Using IQON’s specialised and concise design system ensured that all of Maketu’s brand, logo, signage, brochure, advertising, exhibition, video and web design requrements were met and managed with results that have driven the company several notches up to the stated objective.


Brand Story

Maketu Pies

The village of Maketu is placed among green fields, sparkling waters and golden beaches.

It’s the end of the line, no main roads go there and so it has always remained a little slice of New Zealand from a time gone by.

It is here, over quarter of a century ago, that my Father discovered my Grandmothers prized recipe for the perfect pie.

Hand-rolled golden flakey pastry, filled with the freshest ingredients from the nearby fields, mixed with special herbs and spices, then baked to perfection with just a sprinkling of love, ensured the locals an honest-to-goodness feast.

They sold like hot-cakes and the rest, as they say, is history.

We still make them right here in Maketu, by hand, the original way just as Nana would have - and we bake them in a pie shop - not a factory.

It’s a real family business and many of our skilled team of pie-makers are now entering their third generation.

Mum tests out all of our recipes in the same old country kitchen. She gets them just right before allowing our latest flavours out into the world.

Old-fashioned values? Maybe, but here at Maketu Pies, in our little piece of old New Zealand, we wouldn’t have it any other way.

Maketu Pies® - Honest to Goodness.

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Brand Story

Sunday Best

Nana made the best pies in Maketu, that was pretty much a fact given they were sold out every day.

But there was one day of the week where she went the extra mile to make an exceptional pie, that day was Sunday, a time reserved for get-togethers with close family and very special friends. 

With a twinkle in her eye, she’d bring out her best china and all the doilies, endless cups of tea and the most divine pie to celebrate special occasions. Still with that famous Maketu Pies’ flakey golden pastry case but with an even more delicious filling making it ‘just that little bit special’. ‘Heavenly delights’ she’d call them and so they were.

We honour Nana’s most special tradition by making her Sunday Best® Pies available so you too can have a little taste of heaven, and the great news is that now you can have them any day of the week.

Call us old fashioned but we believe that Sunday Best® Pies is a tradition worth keeping, just try one for yourself and we’re sure you’ll agree.

Sunday Best® by Maketu Pies®

Just a little bit special