Palm Clinic Brand Identity & Logo Design.

Your brand is one of your most important assets, it is this that your customers see and what they understand of you. How do you manage it? How does the information about your vital services or products reach your intended customers? will they love you and what is it they really want? All these questions are answered in our brand strategy process and form the backbone of the design process from concept through to launch and implementation.

So just what was the problem?

Your logo is he most visible part of the brand identity process, it is here that we draw all the threads of strategy together to formulate a compelling design that unites your staff and excites your customers. It is the effort involved here that will determine whether or not that your intended audience would wish to be seen wearing your brand in public or at a dinner party. A successful design here will lead to greater profits for your and your company in the coming years.

Naming Systems

What’s in a name? Quite a lot if you don’t get it right, even more when you do, once again, will your clients ‘get it’ will they want to feel good about a purchase from you once they understand what is on offer. Graphic Design Council have a proven process for name creation and we will put it to best use for you and your company. It is here that your strapline is considered also, how to distil your purpose down to a single line will pay dividends if your unique selling proposition is immediately understood.

Corporate Structure Design

Every organisation has a hierarchy, it could be simple or complex describing operating structures, services and products, but whatever end of the spectrum you are at, one thing is clear and that is you need to communicate these structures succinctly to your audience, the more thay ca understand of your company, the easier it is to do business. Graphic Design council has a proven system and strategy in auditing companies to determine their corporate structures and then applying this knowledge back into the brand strategy.

Brand Implementation

Getting your brand to market is a complex matter, launching internally, externally, exhibitions, press ads, PR, point of sale, TVC, web, self service kiosks, brochures, annual reports, catalogues, packaging. etc. Graphic Design Council can manage all these for you and supply the correct design services to suit all while keeping you ‘on brand’